Product & Growth · Product Strategy · Medium · 25-35 min

Should We Launch This New Product?

The brief

A software company has built a new product adjacent to its core and must decide whether to launch, and if so, how to go to market. Engineering loves it, but it's unclear there's real demand, it could cannibalize the core, and the go-to-market motion is different. You advise on go / no-go and the launch plan.

Where strong candidates start

The full evaluation rubric — including the signals interviewers reward and the red flags that sink candidates — is revealed in your scored report after a live run.

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