SaaS & Monetization · SaaS Economics · Hard · 35-45 min

Why Isn't This SaaS Business Profitable?

The brief

A B2B SaaS company has grown ARR to $80M but still burns cash and the board is losing patience. Gross margin is 68% (low for SaaS), net revenue retention is 95%, CAC payback is 22 months, and sales & marketing eats 60% of revenue. You're asked to diagnose why it isn't profitable and lay out the path to durable profitability.

Where strong candidates start

The full evaluation rubric — including the signals interviewers reward and the red flags that sink candidates — is revealed in your scored report after a live run.

Practice this case with an AI interviewer

Run this case live: the interviewer pushes back the way a real consulting interviewer would, then scores your structure, math and recommendation with a full report.

Start this case →

More cases